Why I do not like and fear marketers

One of my friends during a business trip to exotic Yemen, closed to tourists, tried a dish at a local cafe, which he was highly recommended. There were no detailed menus in English, but the owner said that this was the best he had, and every self-respecting man should try this great dish. He never understood what it was. Well, ate and ate ...

There was a tart taste in the mouth from seasonings, such as cumin and cumin. In addition, cakes and plain greens were added to the dish, such as raw onions and parsley. It seemed to him that it was either beef liver, or some other liver. He wrote down the name of the dish on a piece of paper in order to find out from others, on occasion, and made a couple of photographs. He learned about the fact that he ate from a familiar orientalist and amateur chef.

As it turned out, it was lamb's belongings, considered by the locals to be almost a delicacy. Since then, he has sworn to go to cafes and canteens, where there is no detailed description of dishes in all details and the ability to even look into the kitchen.You will be surprised, but there is not always a direct relationship between the number of visitors in the restaurant or cafe and the quality of dishes and affordable prices. But here a stand with a detailed menu near the entrance and the availability of images and descriptions of food almost always guarantee popularity. Most of all, I fear when they try to feed me with something, as well as my friend, and I am not sure what these are made of.

I have already talked about how shocked I was in a restaurant where they cook excellently, but the menu is completely absent. At the same time, they even have a Russian-speaking waitress, but she herself does not know and can not explain, and the names like “Eastern Salad” or “Snack is a great adventure” also do not speak about anything. So order it, and there ...

But some owners do everything exactly the opposite. They decide to invest a lot of money and hire an experienced marketer, who, in turn, insists that an excellent photographer work with him. As a result, the pictures in the menu and descriptions are so luxurious that I want to immediately order everything that is available, including bull eggs, shark meat or octopus tentacles.A good marketer is able to sell everything.

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